Digital Pharma

Pharmaceutical companies can play a paramount role in the digital revolution of healthcare. But grabbing this opportunity requires identifying the right actions. Pharmaceutical companies are running hard to keep measure with changes brought about by digital technology. Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the new innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries. Pharma executives are well aware of the disturbing potential and are examining with a wide range of digital enterprise. Yet many find it hard to determine what initiatives to scale up and how, as they are still unclear what digital success will look like five years from now. This article aims to remedy that. The digital pharma market is relied upon to reach $ 11.2 billion in 2013. This market is further anticipated that would develop up to $23.5 billion in 2018 with a compound yearly development rate (CAGR) of 16.1%.

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  • Digital Pharma: A New Culture
  • Digital Pharma & Customer Service
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